The Benefits of Long Tail Keywords in Your Ad Campaign

Would you love to have more control over the click-through rate of your site while also boosting your chances of conversion? Then long tail keywords are for you!

If that sounds like a “unicorn” thing, then know that this can be achieved very realistically. All you need to do is start attracting site traffic by using a strategy involving long-tail keyword phrasing.

Yoast explains what a long-tail keyword is:

“What are long tail keywords? The term long tail keyword comes from the book The Long Tail by Chris Anderson. In this book, Chris Anderson shows there is a market for virtually every product. In some cases, however, this market is really, really, really small.

 The wideness of the internet, though, makes your niche product, or your niche blog post profitable. Long tail keywords are more specific and less common than other keywords.”

Here’s a few reasons why you should be speaking to your ad account manager about implementing as many long-tail phrases as possible:

Less competition by bidding on generic phrases

Here’s the reason why generic keywords are so competitive. Pretty much everyone wants to use the same keywords. More to the point, when an end-user performs a search query, there’s certain keywords that are common to just about everyone.

For example, let’s say that you perform a search query for the word “restaurant.” This will bring up all sorts of results related to that phrase. And worse, the big players in that industry have already dominated that keyword. So the nuanced information that you or anyone else might be looking for will probably be buried past page three in the search results.

But when you plug in a very specific keyword phrase, you’ll find that not as many people have searched for information based on that keyword. However, you’re going to encounter the type of nuanced, relevant information that you’re searching for.

But because less people are performing searches using the long-tail phrase, it loses its competitiveness. And in turn, it loses its market value.

This could prove to be great news for you!

Attract Buyers Instead Of Tire-Kickers

Why are you spending money on ad campaigns? It’s because you want to attract more traffic to your site. More to the point, you’re looking for buyers, or at the very least, you’re looking for serious leads. You don’t want to spend money on an ad campaign just to attract visitors who aren’t decided or the least bit interested in what you’re offering.

Implementing long-tail keywords as a part of your keyword strategy will allow you to resolve this issue. Those who are ready to make buying/conversion decisions are typing in very specific keyword phrases. The more specific the search, the longer the keyword phrase will be.

Long-Tail Keywords Lead to Higher Conversion Rates

Speaking of buyers versus tire-kickers, you’re going to love it when you realize that you’re converting far more leads and sales buy implementing long-tail keywords into your keyword groups. Your long-tail phrases, especially the more obscure phrases, are like search query “bait.”

You’re attracting the very type of end users and leads that you’re hoping will convert, based on your offerings. Why waste time sifting through leads that aren’t going to convert? Too many marketers are concerned with the quantity of site traffic they attract when they should be concerned with the quantity of conversions they’re able to achieve.

Coming up with all sorts of long-tail combinations might not be on your list of things to do, and that’s why one of our account managers has you covered. Give us a call so that we can discuss creating the type of bespoke phrases that capture the audience that’s looking for an entity such as yours.

Author: Terri

Terri is a content marketing storyteller and strategist. She produces marketing and entrepreneurship stories that generate higher revenue (and brand awareness) for her client partners. Her specialty is creating narrative. She studied journalism, and she produces essays and memoirs in her spare time.

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